Using iMovie to create the 'Shot on iPhone' Ad

Here are the steps that I took in order to make my 'Shot on iPhone' Ad campaign...

*This commercial contained copyrighted content (the soundtrack), as this is for EDUCATIONAL and PERSONAL usage only, and not to make a profit, I am able to use the backing track for this video. If you go to my original post on this trailer, I reference the copyrighted content which I have used.

1. GATHERING FILES TO USE IN THE TRAILER

From my 'Photos' app, I went to the pictures I took in Madrid and began thinking about which ones I should use for the commercial...

As you can see; there is a lot to chose from, so I just selected about 30 of the ones I thought stood out the most - I ended up using 26 Madrid photos in the end...

2. IMPORTING THEM INTO IMOVIE AS 'CLIPS'

From my 'Photos' app, I imported 26 of the photos I took in Madrid, by default images are 5 seconds long in iMovie and videos are however long the original file is, meaning I had to shorten them down myself into a sequence which would match the sountrack by Kungs.

This took roughly ten seconds to do and the clips where ready to use and edit instantly. I then used the Playhead (the line which controls which part of the movie you are viewing) to navigate through the video and, as you can see, changed the transition settings to 'Fade'.

As well as this, clicking the 'Settings' icon on the right, I played around with the 'pan' and 'zoom' effects within each part of the movie so that the outcome was more exciting than it would have been without.

3. TRIMMING EACH 'CLIP' AND ASSORTING INTO A COMPILATION SEQUENCE

As you can see, each image/clip is now one second long and matches the backing music through the beat. I have included night and day shots here - I did this by using the 'Slice' and 'Cut' tools in iMovie.

In addition, iMovie lets you drag and drop images/clips to make sure you can easily customise the layout and timescale of the clip. It also lets you do this to audio files and voice over's->

4. IMPORTING THE BACKGROUND MUSIC

This was quite a complicated process to do...I used the website 'YMP4' to convert the music video of the soundtrack by Kungs into an MP3.

Then I downloaded this using Safari on my iPhone and saved it to my 'Files' app.

After this, I had to then import the file to iMovie and simply crop it so that it matched the timescale of the rest of the project, originally '3:17 minutes' it is now '23.7 seconds' to match the video.

5. IMPORTING THE STILL IMAGES FOR THE 'SHOT ON IPHONE' AND 'APPLE LOGO' SEQUENCES

In addition to this, using Markup, I made the 'By Tom W' text so it included my 'branding'.

There is a quick pan over this part, too-

In my official post, I also explain the regulatory and legal concerns of the use of the Apple logo and Shot on iPhone branding in my trailer.

As well as this, I also include the references to them there, also. All I had to do was screenshot the images of the Apple logo and Shot on iPhone caption and then import them and, once again, change the length of each clip from the default '5 secs' to '1.5' secs. These where longer than the other clips to put a bit of emphasis on them.

6. EXPORTING TO BLOGGER AS AN MP4

I saved the iMovie project and then clicked on the 'Export' icon. After this, it gave me the option to export as either '480p', '720p HD', '1080p HD' or '4K' - I exported it at 720p so that Blogger could support it, whilst also still retaining as much quality as possible.

To do this, I simply had to click on the 'movie' icon in blogger.

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And then I had to wait for the file to physically upload to Blogger and then process, after than I was finished with the project and successfully made my 'Shot on iPhone' video.