Video-based promotion

Video-based promotion

Originally, I was going to create a radio-based promotion. Instead, I have made a video-based one as it makes for a better outcome and is higher quality.

The 'Shot on iPhone' is a registered trademark of Apple. I have taken photos and videos from my iPhone which I took in Madrid - it shows off the quality of the camera/microphone.

The photos highlight the camera's dynamic range capabilities as well as the low-light capabilities. The colour pallet throughout this advertisement is mostly blues, pinks, oranges and greens - I have done this to make it more aesthetically pleasing.

Video URL on Google Drive-

https://drive.google.com/file/d/1nJ1p_FXstjUVve8LaK_R_VjKESoylCQ8/view?usp=drivesdk

Here is the pre-production checklist:
PHYSICAL HARDWARE

• iPhone
• Internet Connection
• Computer

DIGITAL SOFTWARE

• Blogger
• iMovie
• Apple Photos App
• YouTube
• Flvto.Biz

Production checklist:

• Script
• iMovie editing tools

Post-production checklist:

• iMovie uploading tools
• Blogger (for writing the description and analysis of the trailer)

I got the template for “Shot on iPhone” from here-

https://m.youtube.com/watch?v=ZOhnPIHGxNM

After importing this to my iPhone, I cropped the “By Linda H” out in order to create a “By Tom W” piece.

Here is the script-

1. ENTER (Soundtrack 'This girl' by Kungs)

[SEQUENCE IS SYNCED WITH BACKGROUND TRACK]

Compilation SEQUENCE-

0: 00 a. Video of airplane window (DAY)

0: 01 b. Timelapse of boat on the lake (DAY)

0: 02 c. Video of monument (Parque de Retiro) (DAY)

0: 03 d. Timelapse of monument (Parque de Retiro) (DAY)

0: 04 e. Video of the lake (DAY)

0: 05 f.  Video of statue with sun beaming (DAY)

0: 06 g. Panning up of photo of 'Four Seasons' building (DAY)

0: 07 h. Video of fountain and ducks (DAY)

0: 08 i. Video of pigeon landing on statue (Parque de Retiro) (DAY)

0: 09 j. Video of weather feature (Museo nacional centro de Arte Reina Sofia) (DAY)

0: 10 k. Upwards pan of church spire (DAY)

0: 11 l. Video of glass elevator shaft (Museo nacional) (DAY)

0: 12 m. Timelapse of descending elevator to the public square (DAY)

0: 13 n. Video of bustling street (DAY)

0: 14 o. Downwards pan of 'Metropolis' monument building (DAY)

0: 15 p. Downwards pan of 'Schweppes' tower (DAY)

0: 16 q. Video of descending elevator (DAY)

0: 16 r. Upwards pan of busy court (DAY)

0: 17 s. Downwards pan of McAffe and busy boulevard (DAY)

0: 17 t. Upwards pan of jockey statue (NIGHT)

0: 17 u. Diagonal pan (to top right) of 'Cubana' buidling (NIGHT)

0: 18 v. Downwards pan of Church of America (NIGHT)

0: 18 w. Downwards pan of food market (NIGHT)

0: 19 x. Sideways pan of cathedral tower (NIGHT)

0: 19 y. Upwards pan of jockey statue 2 (NIGHT)

On-screen captions

0: 20 a. Shot on iPhone

0: 22 b. (Upwards pan) By Tom W

0: 22 c. Apple logo

CUT

*All pictures where taken within three days (From March 5th to March 7th) in Centro Madrid, Spain (By myself)

*Rights go to Apple for the 'Shot on iPhone' and 'Apple logo' sections

*Rights go to Kungs (France) and Cookin' on 3 Burners (United States) for the soundtrack

ALL MATERIAL, APART FROM THE TWO ABOVE, BELONGS TO TOM WHITTICK. THIS WAS EDITED WITH APPLE iMovie USING MY PERSONAL iPhone 8. THEN, I EXPORTED TO GOOGLE DRIVE, IN ORDER TO HAVE THEM PUBLICLY VISABLE TO VISITORS.

FINALLY, IT WAS ALL UPLOADED TO BLOGGER USING MY PERSONAL GOOGLE ACCOUNT.

The soundtrack is at https://m.youtube.com/watch?v=2Y6Nne8RvaA


VIDEO INFORMATION

Title: Madrid shot on iPhone, by Tom Whittick.
Description: A compilation of personal photos taken by Tom Whittick across Madrid, to show off the photography capabilities of iPhone 8.

Duration: 23 seconds

In addition, here is the target audience for this advertisement-

AGE RATING: U (The commercial is suitable for all ages)

GENDER: Both genders would find this product useful

SOCIAL CLASS: Middle class (This product could be seen as a luxury [costed £700 upon launch]), in addition, most Apple products are quite expensive to purchase - so this would not be suitable for a personal with financial issues, or if they are struggling for funds

INTEREST'S: The following would be interested in this product;

• Existing Apple users
• Photographers/videographers
• Bloggers
• Average consumer