T.W. Official NETFLIX Commercial

Here is my Netflix commercial.

The duration is 27 seconds and it is a compilation-sequence, promoting Netflix as the best entertainment destination whilst in lock down - I have used the logos of both Netflix and The World Health Organization.

 

The morale is that by staying indoors you are saving lives - as well as persuading to people that you should use Netflix as your sole video-streaming service.

The GENRE's include;

Comedy, Action, Children's, Drama.

For pre-production, here is the document.

Captions; THERE IS SOMETHING FOR EVERYONE ON NETFLIX, JUMP INTO THE NEXT GENERATION OF ENTERTAINMENT, 'STAY INSIDE, SAVE LIVES'.

The software I have used to make the trailer includes the following;

YMP4 to convert the YouTube clips into usable MP4 videos

BeFunky editor to make the 'NETFLIX X WHO' image

Promo to edit and make the final product

SCRIPT (May 10th) for the Official Netflix Commercial, By Tom W-

(This containts the captions ['Comedy', 'Action' etc.], clips as well as the timescale and animations included in the commercial)

OPENING SEQUENCE

(COMPILATION SEQUENCE IS TIED WITH THE BACKING TRACK ('Iron Shells' by Nonte and Shaw)

>>

{Fade in}

0:00 'COMEDY' -

0: 01 Brooklyn Nine Nine Scene.

0: 04 The Big Bang Theory Scene.

0: 07 'ACTION' -

0: 10 Batman Scene.

0: 13 Maze Runner Scene.

0: 14 'DRAMA' -

0: 15 Stranger Things Scene.

0: 17 Glow Scene.

'KID'S SHOWS'

0: 19 The Angry Birds Movie 2 Scene.

0: 21 Kung Fu Panda 2 Scene.

>>
0: 23 'There is something for everyone on Netflix'

>>

0: 24 'Jump into the next generation of entertainment'

>>

{Image Fades out (75%}

(ANIMATED)

0: 25 NETFLIX X WORLD HEALTH ORGANIZATION (WHO)

0: 26 'Stay inside, save lives'

CUT

 ACKNOWLEDGEMENTS

(All clips where taken from YouTube and converted to MP4 using YMP4)

Brooklyn Nine-Nine

The Big Bang Theory

Batman Begins

The Maze Runner (2014)

Stranger Things

Glow

Angry Birds Movie 2

Kung FU Panda 2

THEME

Visuals - the visuals here are meant to be aesthetically pleasing (or cinematic), there is a red-on-white theme for the text to represent Netflix's logo and user interface. The grey-black backgrounds and minimal animation makes the trailer seem speedy and smooth.

The transition between clips has been set to 'None', rather than 'Fade'. This setting has been used between all 8 clips throughout the commercial.

Tempo - the tempo of the music in the background is smooth and speedy, I used the royalty-free song 'Iron Shells' by 'Nonte' and 'Shaw', which is available on Promo.com. It is steady and there is a climax at the end where the NETFLIX X WHO text shows up, as well as the 'Stay inside, save lives' caption outro.

MATURITY
Here are the maturity ratings for the shows I have included in the trailer, from the UK's BBFC and Film Censor's Office...

(Comedy)

Brooklyn Nine-Nine [15]

The Big Bang Theory [15]

(Action)

Batman Begins [12A]

The Maze Runner (2014) [12A]

(Drama)

Stranger Things (Season 1[12]), (Season 2[15]), (Season 3[15])

Glow [15]

(Kid's movies)

The Angry Birds Movie 2 [U]

Kung Fu Panda 2 [PG]

As you can see, there is a strong mix of maturity ratings here, I made sure that I did not use any 18+ content in this commercial, however there are multiple productions here with a 15+ rating. On the contrary, I have also made sure to not use any graphic content at all within this trailer, making it appropriate for advertising this TV commercial BEFORE 9PM.

The age group that Netflix targets as a market is ALL ages - they produce content for both adults and children (and in-between), meaning that the maturity for this trailer would be a PG. It can be viewed by most ages, however, the dark/suggestive clips in this trailer (particularly the GLOW clip and the BATMAN clip) may not be suitable to be viewed by a younger/vulnerable audience

GENDER

Both genders would find this product (Netflix) useful as it contains series and shows for both genders/sexualities - through search filters, 'suggestion' algorithms etc.

SOCIAL CLASS

This would be aimed at the middle/upper class (ABC1). Although Netflix is an inexpensive service, it could still be consider as a 'luxury' as it is a non-essential purchase. People who are experiencing financial difficulties may not be able to afford this as it is a monthly service (10 pounds a month).

In addition, C2DE audiences may not have access to an internet connection - meaning that they would not have access to Netflix at all, or any other video-on-demand service

REGULATORY

These are the companies I need to consider for the UK regulations...
ASA (ENSURES THE WELL BEING OF THE AUDIENCE - MAKES SURE THAT OFFENSIVE CONTENT IS MINIMAL IN THIS COMMERCIAL)

BBFC/Film Censor's Office (BOTH ENSURE THAT THE MATURITY RATINGS I HAVE SET FOR THIS TRAILER ARE CORRECT, WILL CALL OUT ANY INAPPROPRIATE CONTENT IF IT WAS THERE)

And for the viewing data, I should consider the company OfCom - they will allow me to see the viewing figures for Netflix, compared to other services such as Prime Video, Apple TV+ etc.

LEGAL

Since this is for personal/educational use, my trailer would not need the legislation or the licenses that a legit commercial product would require. However, I have still referenced each clip, music file and software I have used to create the trailer so that I can say I have shown this IS my own content.

ETHICAL

There should not be any ethical concerns, in my opinion, around my commercial - it shows a wide variety of content, ranging between different faiths and societies (so is not biased).

CONCLUSION...

To conclude, I have (in my opinion) completed my TV commercial for Netflix, as well as the print ad for it.

I have;

• Met the brief
• Set my target audience through maturity, social class and ethics
• Made a quality product which is ethically friendly