CHCHS Ctech Digital Media
PROPOSAL SHEET (Student)
The following is a proposal for: Pitch for my print-based Liverpool promotion
Unit: 21
Student: Tom Whittick
Date: September 25th, 2020
Liverpool Travel Guide Proposal.
Name of Product: Liverpool Tourist Guide
Budget: £11,000
Promoting: Liverpool as a tourist destination
Type of Product (from selection sheet): Leaflet/information pack (PRINT)
Description
I will be making a tourist guide: including maps, translations, points of interest, activities etc., which a visitor would pick up in a local train station, airport or cruise terminal (among other places) and want to do the activities suggested, some of which will require payment, benefiting the economy and promoting what Liverpool has to offer.
The guide will include a range of things to do and will be split into categories; shopping, food, sport, music, culture, art, history etc.
I will include; local ads, photography, information, transit maps, area maps, translated information, guides.
In addition, the guide will include some translated text (into European Spanish and French, as well as Mandarin Chinese [the main language here will be UK English]).
References - visitliverpool.com, Mersey Travel, Liverpool ONE, World Museum, Cruise Liverpool, Liverpool John Lennon Airport, Mayor of Liverpool/Council, United Nations.
Company NAME - iloveliverpool.com (Branded as I❤️️LP [I got my inspiration from the I❤️️MC'R {I love Manchester} and I❤️️NY {I love New York} brands]).
*REQUIRED - Colour Printer, Blank Paper (A4/A3), Computer.
*There will be both a digital an physical version.
*All content will be first hand/referenced.
Target Audience - Travel enthusiasts, ABC1, all genders/religion/practises.
Niche Audience - Tourists, travelers, fans of sport/culture/music.
Student Signature:
t.whittick
Hi Tom,
ReplyDeletewell done so far.
Can you ensure you attend all online meetings so you can keep yup wiuth what we are discussing in lesson as it will really help.
Proposal is good and will need to be on A4 to fulfill a formal proposal document please.
Use of sponsors is very good and TA too.
Now you will need to go through checklist - I have sent to day a copy of all work we are doing and I will email you a copy of our video lesson today too.
Please look at the videos/ links I have sent as examples of good/ excellent formats fro your u21 presentation and also teh depth that is required.
Any questions please email me.
Take care
Mrs McD-H