LO3 (Research Activity Page 251)

Assignment: How do professional processes differ from the process you have followed in producing your advertising products?

The example I am going to take is the promotion of the video streaming service Prime Video - I will compare it to my Netflix, print-based ad.

Amazon Prime Video promotion...      | My Netflix promotion...

The main difference between my ad and Amazon's, is that Amazon's includes the following processes;

• Paying for the billboard coverage of the ad (£2,500 a month in a small city and up to £13,000 in a major city [According to the website Fits Mall Business])
• Legally registering their brands and products, unlike I did, with the advertising agencies, such as the Advertising Standards Agency
• Protecting their brands under Copyright and Patents Act 1988

Because my product is not a real commercial, public promotion, I did not need to do the above processes - making my process less complicated than Amazon's. In addition, Amazon's ad is theirs alone - they own the 'Undone' Series as well as the 'Prime Video' brand/service and the Amazon 'Smile' branding.

On the contrary, I do not own the 'Netflix' company or the 'World Health Organization', meaning that I legally would have to credit them if I wanted to use their logos in my promotion. In addition, I also had to put the 'PARODY (By Tom Whittick)' section in the bottom right corner in order to show this is not actually a legitimate promotion, further protecting the rights of both companies.

Amazon would also probably have to take their promotional methods much more seriously than I, as theirs is a real ad which the actual public would be able to see.