4 Different variations of my Netflix print-promotion, picking the final one...

Before picking the final Netflix promotion, I went through 4 different designs. In addition, I used a Mind Map to help decide what to include in the project...

Here are the three designs that I had before picking the final one-

DESIGN 1 - VERSION 1

This was the first design...As you can see, there was a simple gold gradient effect, the branding was at the bottom (including the #Covid19 reference) so that the message was as centric as possible.

However, as I was just experimenting at first, I can tell now that the white 'Public Service Announcement:' doesn't go well with the background, in addition, neither does the red Netflix logo.

Overall, although the message is still clear, the ad is not professional enough to be seen as an A-Grade print promotion for a multinational conglomerate such as Netflix and the United Nations' 'World Health Organization' branding.

DESIGN 1 - VERSION 2

In the next version, not much has actually changed - the most noticeable change is the bolder-looking 'Public Service Announcement:' section, which now is red with a clear white border, making it much easier to read.

Also, the contrast was increased slightly, which is barely noticeable here.

The design however, is still quite bland - I knew I could do better, both at making a quality final product and making the message more clear and remembered.

DESIGN 2 - VERSION 1

I took a completely different approach with the third one, now it looks like a professional-level print ad for a billboard. The Netflix logo is now about 200% larger and - with the JPEG background - the logo for the 'World Health Organization' is now much more noticeable.

The two organisations which are being promoted here are now much more centric within the promotion. In addition, the white border on the black text makes it much more prominent - the red-black effect on the 'See what's next.' also almost matches the Netflix logo, making the entire product more aesthetically pleasing.

The hashtags at the bottom are now larger and closer to the middle and the 'Parody' branding is now in the bottom-right, rather than the top-right.

Next, the 'Public Service Announcement:' text is now yellow - like the colour of the virus symbol-

(Biological hazard symbol - from Wikipedia.org.)

The theme would also now stand out a lot more, compared to - for example - the first or second design.

The slightly transparent background shows off some of the popular shows which Netflix offers on its service (relevant to the current time), whilst also adding an interesting backdrop.

DESIGN 2 - VERSION 2 (FINAL VERSION)

Finally, here is the last design.

My teacher recommended to me that I should make the background less opaque in order to make the text more easy to read. As well as doing this, I have also replaced the Netflix logo with a higher-resolution version.

In addition, I have placed a bold, black text box over the 'Public Service Announcement:' area, to make it have more of a contrast against the background.

Next, the 'Parody' section in the bottom-right is now less visible, making the promotion itself appear easier to see than that area.

REGULATORY CONCERNS

The following organisations may find these products problematic;

• The Advertising Standards Agency (ASA) [For UK only]
• The Federal Trade Commission (FTC) [For overseas]

They contain the following registered products;

• Netflix logo
• World Health Organization logo
• 'See What's Next' tagline by Netflix
• Selection of third-party shows and series (in the background image)

TARGET AUDIENCE

The following would be the target audience of Netflix-

• MATURITY - According to Netflix.com, Netflix decides all age ratings for their shows under accordance of the Motion Picture Association of America, which means that the U.S. Agencies are responsible for providing a legal insight on the maturity of shows and series for all territories worldwide. (Netflix has shows aimed at children and adults)
• GENDER - Netflix offers productions for both genders, due to their broad selection of categories and search filters/algorithms
• ETHNICITY - Under the Human Rights Act, Netflix is ethical friendly and does not allow offensive productions to be available on its site (However, some shows may contain cursive language offensive to the religious and faithful)

*All of these factors would have to be considered as part of the target market for my personal promotion, also - as it is promoting the Netflix service

MIND MAP FOR PRE-PRODUCTION

Here is my mind map for the Netflix promo, it is on a separate post.

IN CONCLUSION

The message, or morale, of this promotion is to 'Stay indoors during quarantine', whilst also promoting Netflix as the best video-streaming (VoD) service.

By considering the appropriate regulatory bodies as well as, in the end, creating a quality print promotion, I have now completed the project and am able to professionally create a print product.

I used the following apps to create this-

Blogger (For the post) | BeFunky Editor (For the promotions)