Unit 20 - L02 (Pages 247 - 249)

Unit 20 - LO2 (Pages 247 - 249)

Client brief standards for pre-production

Client brief definition: the instructions given to the designer or developer which lets them know what the company wants from them, in terms of design, purpose and audience.

Considerations within a client brief -

• Target market (by behavioral patterns)
• Age target
• Gender target
• Theme
• Message/purpose
• Sales/marketing strategy

Generating Ideas -

Ideas can be created/generated using many mediums (both traditional and digital), here are some examples of traditional methods;

• Visual prompts
• Brainstorming
• Mindmapping
• Role playing

And here are some examples of digital methods;

• Apple Notes
• Microsoft Publisher
• Evernote
• Amazon Docs

Properties of a campaign plan;

• The Unique Selling Proposition (USP)
• Purpose
• Target market(s)
• Give the audience options to provide feedback about a particular product or brand, such as polls and questionairres

Embarking on the production...

You will need:

• For movies/series, a crew, cast, photographer editor(s) and overseer/director
• For graphics, an editor(s) and photography team
• For music and/or special audio, you will need a voice over (if necessary) as well as an audio producer and editor(s) for the backtrack

Post-production requirements

Generally, the following are required:

• Promotional team
• Marketing strategy/overseer
• Audience feedback methods