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Print-based promotion

I was asked to create two promotions, from the mediums of my choice. I have chosen to do a print and a radio-based promotion.

Here is the print-based promotion:

For my promo, I have chosen a simple theme. There is a similar warm hue throughout the ad - which works well for a billboard/print-based advertisement.

Here are some acknowledgements;

In addition, the photo editor I used to create this is 'BeFunky' photo editor. I used the Arial font (Bold) to create the text - the 'Public Service Announcement' is in yellow to catch the eye of the reader/viewer, whereas the rest is black as it is easier to read - which is needed as there is a key message within it.

 I also added a white outline to the text to make it easier to read against the background.
Press & Media | BeFunky Free Online Photo Editor
Using BeFunky photo editor, I have also changed the background to make it more of a contrast to the text - I did this by changing the Opacity from 100% to 40% and also cropped it so that it fitted the size of the promotion.

The ironic message, which could be taken either way, is to try to amuse the viewer but also has a very serious tone - if this was a real promotion, the use of the 'World Health Organization' logo and the #Covid19 reference proves its legitimacy to the viewer and would reassure them as it has been government-approved.


The idea that we have to stay at home and quarantine makes this promotion relate-able to the viewer - and once they are at home with access to the internet, they should remember the ad and want to use Netflix as they are making an ironic print advertisement, for a good cause.


The use of Netflix's tagline "See what's next" also may appeals to Netflix fans who see the promotion. It is a registered tagline which has been used for years, across most platforms that Netflix is available on - as well as most TV commercials that Netflix is being promoted on.


This promotion would be suitable for the following;


  • Billboard

  • Newspaper/Magazine

  • Flyer/Brochure

The idea is that it gets the attention of the viewer - and hopefully gets the message and morale across to them, in the end.


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