Legal considerations of promotional material(s)

Legal considerations of promotional material(s)

These are the legal values that any company must consider when producing and/or distributing promotional content...

It/they must include

• Accurate descriptions of the product or service
• Legal
• Decent
• Truthful
• Honest
• Socially responsible (not encouraging illegal, unsafe or anti-social behavior)

*If these rules are broken within the UK territories and/or island states (Isle of Man, Jersey etc.), the ASA has the right to prosecute and charge the company

The CONSUMER PROTECTION FROM UNFAIR TRADING (2008) states;

That you cannot...

• Include false or deceptive messages
• Leave out important information
• Leave out relevant information
• Use aggressive sales techniques of any kind