L01 - Know It

L01 - Know It!

*This is from Page 246 of the Unit 20 Booklet

1. Three Aims that might apply to an advertising campaign-

1. Gender target: the campaign should be aimed at a specific gender in order to get the message across (for instance a perfume is meant for females)
2. Age target: for example, if the campaign contains adult humor, it is not aimed at children - they won't get the joke and won't be interested
3. Social grade: a more expensive product will generally be aimed at the ABC1 audience, rather than C2DE - for instance a Gucci commercial is aimed at the upper/middle class

2. "Two segments" that audiences may be categorized into;

1. Ethnicity
2. Income

3. The Initials "USP" stand for Universal Selling Proposition

4. One of the organizations responsible for regulating the advertising industry is "ASA" (Advertising Standards Agency)