Key Term

Advertising campaign -

An advertising campaign is a piece, or series, of promotional materials which can;

• Make a company/brand more popular and recognizable through brand awareness
• Promote a message or morale through targeting an audience

They can also be cross-media, including the following platforms;

• Print
• Interactive
• Radio (Audio)
• TV (Audio-visual)
• VoD (Video-on-Demand)
• IMAX