Aims of Advertising Campaigns

Aims of Advertising Campaigns

Getting Started

Think of a product which appeals to your parents' generation. Explain how it could be appealing also to a younger audience.

Product:

Netflix can be appealing to all audiences as it has TV series (as well as movies) which are targeted at a wide variety of different people - regardless of age, interests and/or gender.

Being one of the leading video-streaming services, Netflix attracts millions of producers to have their production shown on the service; in addition, the user has the option (through search filters) to search by producer/company as well as by the actors involved.

In addition, the user has the ability to browse by category - the AI will try to determine, through the users' behavioral and psycho-graphic qualities when using Netflix, which shows they are most likely going to enjoy and will recommend the show to the user on the home page, suggestions and widgets on the device, when this is supported.

The algorithm is generated using Netflix's servers and mainframe systems which analyse both qualitative and quantitative data generated by the users usage patterns.

This may appeal to the younger audience as Netflix can offer children's shows (such as Trolls) in addition to adult shows (such as Sex Education) - which means that they appeal to more age groups as well as more audiences.

Other examples of popular video-streaming services include;

Disney+ (All Platforms)

Amazon Prime Video (Fire OS//Internet-Based)

Apple TV+ (App-Based)

HULU (Internet-Based)