Activity 2 - Merit M2 (Plan)

Activity 2 - Merit M1 (Plan)

Assignment: Research at least two cross-media campaigns aimed at launching new products. Using visual mediums with presentation software, evaluate how the campaigns put across the message that they are launching a new product. Do the campaigns use similar or different methods?

The Plan

My two cross-media campaigns:
Disney PIXAR (Toy Story 4)

PIXAR's Method-

• Catchy soundtrack
• Bright and colorful
• Child-friendly
• Musical theme, overall

Link - click here

NFL Super Bowl (Super Bowl 2019: Kansas City Chiefs Champions)

• Highlights
• Interviews
• Celebrity Endrosement
• Dramatic music

Link - click here