Universal Selling Proposition (USP)
A Universal Selling Proposition is a selling point in which a business can determine for themselves. It also includes the companies' target audience, products and services.
An example of a companies' Universal Selling Point is the Google Search Engine. Google allows you to search, browse and use its productivity services for free.
Key Messages (1.3)
A key message is the way in which the business sells the product. It includes the planning needed for the product or service and how it is sold - as well as its target audience.
Types of promotional messages...
1. Advertising
2. Public relations
3. Personal selling
4. Sales promotions
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