YouTube link- https://www.youtube.com/watch?v=DfyeXrdZZ1o
Case Scenario - George Clooney Nespresso Ad
Who is the target audience for this product?
The target audience is people who are sophisticated and like expensive things. The use of seductive music is also due to the use of George Clooney's reputation worldwide. 35+ is the target audience for this TV commercial; this is apparent through the use of tuxedos, middle-class people and the casino-like setting.
Who do you think would make a good replacement for George Clooney, and why?
In my opinion, George Clooney was the best celebrity for this advert - due to his age and class. However, if there was any other celebrity for the job, I would have pick Daniel Craig - he is known for the James Bond movies; which contains high-end themes as well as a great deal of action.
What could be an alternative approach to advertising this product?
An alternative approach to this TV commercial could be a focus on the fact that Nespresso coffee is an energy-booster, due to its caffeine contents.
Comments
Post a Comment