Approaches to Advertising Campaigns

Approaches to Advertising Campaigns
Shock Advertising

Skittles

https://www.youtube.com/watch?v=bLtGvgH5C6Y
The woman gives birth to a Skittle child. It is inappropriate for use on commercial TV, for children, as it is graphic and the sound is too realistic.

Pepsi

https://www.youtube.com/watch?v=dA5Yq1DLSmQ
Kendall Jenner is the main character here. She stops a protest and gets everyone to drink Pepsi, which brought an online backlash.

John Lewis

https://www.youtube.com/watch?v=JPQsip61_o0
In this Christmas Ad, there is a somewhat disturbing dragon which caused children to have nightmares - their parents attacked john Lewis online.

Think!

https://www.youtube.com/watch?v=W0c75VKvcsY
The advert featured a child becoming the victim of a car accident because they did not "Stop, Look and Listen" - this caused children to become afraid of crossing the road.