Unit 20 web links - Advertisements from different mediums. Print, Audio, Audio-Visual (AV) and Online.
Unit 20 web links - Advertisements from different mediums. Print, Audio, audio-visual and Online.
Three UK advertisement - Three is one of the UK's leading mobile networking companies. The name "Three" is a reference to when they first started as a company - specializing in 3G services. Now, they specialize in 3G, 4G and are developing their own 5G network.
Upon there startup, Three (originally Hutchinson 3G UK Limited) specialized in 2G and 3G coverage and where competing against big carriers such as T-Mobile, Vodafone and Orange.
https://www.radiocentre.org/adfinder/
In this particular radio commercial, the narrator is promoting a Nokia smartphone, which is bundled with a cellular data allowance - he is explaining the pricing and how it is better than other networks' deals.
The audio in non-digetic, as there is a voice-over used - as well as a sountrack which has been created by Three themselves (the name of this soundtrack is unknown); which is slow music and an opera-themed opening which relaxes the listener - which makes the audience stop what they're doing and listen.
M&M's Chocolate Candies Christmas Ad (UK Version)
https://www.youtube.com/watch?v=WVqQua9IgZw
YouTube Premium is the subscription-based version of YouTube which requires a monthly payment plan, or a one-time payment plan. It is the same as YouTube, except you get early access to YouTube Originals - which are premium videos (usually series) as well as YouTube Movies - which lets you play official motion pictures from third-parties, in the best quality possible. It also removes ads from the experience and allows you to download videos.
https://www.youtube.com/premium
This ad, which is in the form of a full website page, showcases the benefits of the subscription service - particularly comparing to the non-paid service; which includes ads, no access to premium shows and no access to video downloading for offline use. There is a use of dark, shiny colours as well as a mono-theme of backgrounds, which contrasts with the original YouTube theme - which is simple and bright.
In addition, the royalties associated with YouTube Premium - such as HD/4K/8K downloading for offline use as well as exclusive shows to the customers - is an example of being commercially viable and makes the users of the free service want to try out the service and it also reaches a gap in the market.
Radio
Three UK advertisement - Three is one of the UK's leading mobile networking companies. The name "Three" is a reference to when they first started as a company - specializing in 3G services. Now, they specialize in 3G, 4G and are developing their own 5G network.
Upon there startup, Three (originally Hutchinson 3G UK Limited) specialized in 2G and 3G coverage and where competing against big carriers such as T-Mobile, Vodafone and Orange.
https://www.radiocentre.org/adfinder/
In this particular radio commercial, the narrator is promoting a Nokia smartphone, which is bundled with a cellular data allowance - he is explaining the pricing and how it is better than other networks' deals.
The audio in non-digetic, as there is a voice-over used - as well as a sountrack which has been created by Three themselves (the name of this soundtrack is unknown); which is slow music and an opera-themed opening which relaxes the listener - which makes the audience stop what they're doing and listen.
Print
The Guardian, originally The Manchester Guardian, is a British daily newspaper publisher. They cover most topics and are known for their relatively fair views.
https://www.theguardian.com/politics/2019/sep/12/mps-condemn-misleading-no-deal-publicity-campaign
This advertisement is for "Brexit", the punchline is "Get ready for Brexit" which is an example of indirect messaging. It gives the reader the impression that "Brexit" is a huge, life-changing occurrence, which is ironic as - in reality - it hasn't really changed the lives of people that much.
The advertisement, which has been enrolled by Her Majesty's Government, also includes the HM Government official logo/branding as well as the link for the official website; which is gov.uk/brexit . The theme of this section is politics.
https://www.theguardian.com/politics/2019/sep/12/mps-condemn-misleading-no-deal-publicity-campaign
This advertisement is for "Brexit", the punchline is "Get ready for Brexit" which is an example of indirect messaging. It gives the reader the impression that "Brexit" is a huge, life-changing occurrence, which is ironic as - in reality - it hasn't really changed the lives of people that much.
The advertisement, which has been enrolled by Her Majesty's Government, also includes the HM Government official logo/branding as well as the link for the official website; which is gov.uk/brexit . The theme of this section is politics.
Audio-Visual (AV)
M&M's Chocolate Candies Christmas Ad (UK Version)
https://www.youtube.com/watch?v=WVqQua9IgZw
M&Ms is a trade mark of Mars Chocolate North America, which is a multinational conglomerate founded by Frank C. Mars in 1911.
The aim of this ad is to persuade the audience to think of M&Ms as a potential Christmas present for all the family. The soundtrack is the "Grab onto that M&Ms feeling", from the 80's. The narrative is a group of friends, or a family, visiting the cinema and taking M&Ms chocolate with them. There is a high use of mainly non-digetic audio files and a scene where it shows the making of the M&Ms chocolate bars; which appeals to most audiences.
The ad was aired in the UK throughout the 2008 holiday season and was surely one of the most memorable advertisements of the time, at Christmas. The soundtrack would have been relatable to people who lived through the 80's or where a fan of the times.
The aim of this ad is to persuade the audience to think of M&Ms as a potential Christmas present for all the family. The soundtrack is the "Grab onto that M&Ms feeling", from the 80's. The narrative is a group of friends, or a family, visiting the cinema and taking M&Ms chocolate with them. There is a high use of mainly non-digetic audio files and a scene where it shows the making of the M&Ms chocolate bars; which appeals to most audiences.
The ad was aired in the UK throughout the 2008 holiday season and was surely one of the most memorable advertisements of the time, at Christmas. The soundtrack would have been relatable to people who lived through the 80's or where a fan of the times.
Online advertising/marketing
YouTube Premium is the subscription-based version of YouTube which requires a monthly payment plan, or a one-time payment plan. It is the same as YouTube, except you get early access to YouTube Originals - which are premium videos (usually series) as well as YouTube Movies - which lets you play official motion pictures from third-parties, in the best quality possible. It also removes ads from the experience and allows you to download videos.
https://www.youtube.com/premium
This ad, which is in the form of a full website page, showcases the benefits of the subscription service - particularly comparing to the non-paid service; which includes ads, no access to premium shows and no access to video downloading for offline use. There is a use of dark, shiny colours as well as a mono-theme of backgrounds, which contrasts with the original YouTube theme - which is simple and bright.
In addition, the royalties associated with YouTube Premium - such as HD/4K/8K downloading for offline use as well as exclusive shows to the customers - is an example of being commercially viable and makes the users of the free service want to try out the service and it also reaches a gap in the market.
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