UK Social Grades

UK Social Grades

(ABC1)

A - Higher managerial, administrative or professional

B - Intermediate managerial, administrative or professional

C1 - Supervisory or clerical and junior managerial, administrative or professional

(C2DE)

C2 - Skilled manual workers

D - Semi and unskilled manual workers

E - Entirely dependent on state for long-term income

Source:Reddit

The UK's social grades determine the target audiences of a product or brand as well as the professional position of a citizen.

This is how media companies can collate viewership, readership and circulation data per capita as well as gender.

In simpler terms, ABC1 is higher to supervisory profession and C2DE includes skilled manual workers down to state benefit (lowest class) citizens.