Above the line, traditional and digital methods of advertising

TRADITIONAL METHODS:

Print;

Print media commercial ads include:

Newspapers

Magazines

Billboards

Flyers, brochures and leaflets

Radio/Television;

Commercial breaks

Promotion

DIGITAL METHODS:

Internet;

Web Banners

Pop-ups

Product placement

Social media networks (YouTube, Instagram, Twitter etc.)

Internet includes Web2.0 technologies and is the main source of digital media consumption.