KERRANG! Radio is a British radio channel aimed at rock and heavy metal fans. Additionally, it is available as a TV station on Freeview.
It is owned and operated by Bauer Radio and has a current circulation of 504,000 listeners across the United Kingdom and Island States (Guernsey, Jersey, Isle of Man etc.).
A quote from Bauer Radio "Radio opens the door to the world of today's biggest rock bands. Kerrang! radio targets 15-34 men who want to be in touch with what is happening in the world of rock right now." proves that it is mainly targeted at men from the age of 15-34 and serves a very particular audience.
Task (from class)
Research the Kerrang! brand using a search, engime. Look specifically for the festivals that the brand sponsors.
- What advantages to the Kerrang! brand might there be in sponsoring music festivals? When sponsoring festivals such as "Donnington Rock festival" they can include; the promotion of the Kerrang! logo and content | Increased circulation | Greater recognition by the public
- Think of ways that Kerrang!'s presence can be promoted across social media. The performancers may announce that Kerrang! is sponsoring them before a performance | Promotion via a billboard or magazine | Social media posts | Pop ups/banners
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